Southern Comfort is the spirit created by bartenders for bartenders. It was invented in the heart of New Orleans' famous French Quarter in 1874 by a bartender named Martin Wilkes 'M.W'. Heron. The recipe is a secret blend of whisky, fruit and spice flavours that provide the distinctive smooth-tasting flavour that Southern Comfort is renowned for. The complex combination of flavours makes it one of the most versatile and mixable products on the market and ensures that it can be enjoyed with various mixers or as an exciting cocktail base.